Researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo — the one that shows the exterior of the home — for a total of 20 seconds. After that, their eyes tended to flit all over the screen, according to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va.
“Without an eye-catching photo, the battle is lost before it begins,” Prof. Seiler says. “You have to grab people’s attention within two seconds. Do it the way a billboard does.”
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Drone photography allows real estate agents to showcase the entire property, and all its exterior selling features, in a single shot that receives that coveted 20 seconds of focus. What used to take several photos, which research shows most buyers won’t bother scrolling through, drones can capture in a single shot.
Researchers at the Institute for Behavioral and Experimental Real Estate tracked the eye movements of buyers browsing real estate online. They found that 95 percent of viewers spent the most time focused on that first exterior photo. After focusing on the main photo for 20 seconds, their eyes “tended to flit all over the screen.” Now that over 90 percent of buyers are starting their search online, and will only be presented with that first photo, choosing that first photo is even more important.
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Drone-attained aerial imagery will set you leagues apart from traditional photography, allowing the buyer to get a much better feel for the lay of the land. According to multiple listing service (MLS) statistics, properties with aerial imagery are 68% more likely to sell than those without it. This is an opportunity to paint a picture, if you will. You can create a mood or feel for the lifestyle the buyer will have if they purchase this property. Instead of individual static shots where the buyer has to flip back and forth, they can easily flow from one element to the next.
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